Advertising ReviewsAdvertising reviewed from a consumer behaviour and consumer psychology perspective. Including my own estimate of how effective the ad is likely to be. The following reviews include You Tube links to the ads at the time of writing. However, given the nature of You Tube I can't guarantee that they will always be available or that they won't be altered in some way after the original link has been created. To ensure you see the reviews with the correct advertisement as soon as they are published, be sure to subsribe to Mindshop! my consumer behaviour E-zine (you can sign up by clicking here):
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.JPG "Secret of Selling Book")
New
book out
now!
"Philip provides cutting edge brain science integrated into a marketing strategy that makes sense based on what your customers actually do"
Dr Kevin Hogan
author of 'The Psychology of Persuasion'
www.kevinhogan.com
Wired.com
interviewed Philip for an article on the likely consumer
reaction to the US car industry's troubles. You can read
it here...
"Your newsletter is the only one I read religously. The balance is right and the reading light!" Stephen D. Barnes CEO of Orla www.orla.org
"Your
website,
E-zine and Blog are not only filled with powerful insights,
they are MOST entertaining."
Jay
Wright author
of 'GAS: Living With Guitar Acquisition
Syndrome'
www.jaystrings.com
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Latest
Articles
How to Turn a Customer's Brain Off
Retail Reviews
Getting Schnozzled at Gunpoint
Advertising Reviews
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Guest Articles
How to Impress
Your Date: Sell Your
Customer
by April Braswell
Past Articles
Consumer Research of the Future with Squirrels
Stradivarius's Consumer Behavior Insights
The Most Powerful Consumer Insight in the World
The Perils of Focus Groups (Part Two)
The Perils of Focus Groups (Part One)
The Cost of Making Your Customers Wait
Opinion Polls - Why We Should Be
Wary
Can a Small Discount be a Big Discount
Money or Time: Which Message Will Sell More?
Do Your Customers Need a Boost? (by David Parnell)
What HouseMD Wants Us to Know About Consumer Research
Recommendations are Exaggerations
Past Retail Reviews
Retail Review: An Independent Jewellers
Not Getting Shot and The Magician: Nando's Restaurant Cambridge
Past Advertising Reviews
© 2008 Philip Graves: The Consumer Behaviour Resource. All Rights Reserved.
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