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The following articles have been written to give you access to some of the latest insights in consumer behaviour:

• Why Buying Should be Exciting
  
  Of course consumers will buy more if it's fun to do so. But the latest research from social psychology reveals a surprising twist.
• To Sell More Think 'Sheep'
  
  If you look at the way we all live, you'll see we have a lot in common. We love the idea that we're individuals, but there is more consumer behaviour insight in our desire to be the same.
• The Most Powerful Consumer Behaviour Trait in the World
  
  When people ask me which is the single most powerful consumer behaviour trait that they can leverage, what do I tell them?
• The Perils of Focus Groups Part One
  
  An article on how focus groups can lead to bias when seeking to understand consumers.
• The Perils of Focus Groups Part Two
  
  The second of two articles on why focus groups can lead to bias when seeking to understand consumers.
• Cheer Up, They'll Buy (Consumer Behaviour)
  
  What influences consumers and makes them buy (article); the role of emotions
• Stradivarius's Consumer Behavior Insights
  
  What the demand for and value of Stradivarius instruments tells us about how consumers behave and act
• Consmer Research of the Future with Squirrels
  
  The difficulty of researching future consumer behaviour and intentions
• Are You Keeping It Simple?
  
  Why you need to know if buying from you is easy enough and how you can find out.
• The Cost of Making Your Customers Wait
  
  How consumers will make irrational decisions if given a choice between buying now or later
• Opinion Polls - Why We Should be Wary
  
  A Gallup insider reveals why we should be wary of opinion polls and how they can be manipulated by the media and politicians
• The Visual Consumer
  
  How you see things that your consumers don't
• The Importance of Touch
  
  Article on recent research highlighting the importance of getting your products into prospective customers' hands.
• Can a Small Discount be a Big Discount?
  
  The implications of recent research showing that the perception of numbers isn't always rational
• Does Colour Matter
  
  Recent research showing how the use of colour can influence behaviour and consumer response
• Why Bad Service Is Remembered
  
  The latest brain imaging research helps explain why bad service is remembered, but good service is not.
• What House MD Wants Us to Know About Consumer Research
  
  House MD is always saying "Everybody lies" is that really true and does it matter?
• Your Money or Your Time: Which Message Will Sell More?
  
  Should you emphasise time or money when marketing your product? Surprising new research reveals which will be more productive.
• Is Retail Really Detail
  
  The phrase "retail is detail" is a commercial cliche. A recent study reveals looks at whether details are important from a consumer perspective.
• Do Your Customers Need a Boost
  
  Guest writer and communication expert David Parnell reveals how customers' brains can run out juice.
• How to Turn a Customer's Brain Off
  
  Recent neuroscience reveals how people can respond to expert advice.
• Recommendations are Exaggerations
  
  Research shows how people change their mind once they've made it.
• How to Make Someone Buy
  
  New research reveals why people will sometimes buy things they otherwise wouldn't
• What Other People Think
  
  Neurologists reveal why what other people think changes what we think.