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"Philip provides cutting edge brain science integrated into a marketing strategy that makes sense based on what your customers actually do"
Wired.com
interviewed Philip for an article on the likely consumer
reaction to the US car industry's troubles. You can read
it here... "Your newsletter is the only one I read religously. The balance is right and the reading light!" Stephen D. Barnes CEO of Orla www.orla.org "Your
website,
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Guest Articles
How to Impress
Your Date: Sell Your
Customer
by April Braswell
Past Articles
Consumer Research of the Future with Squirrels
Stradivarius's Consumer Behavior Insights
The Most Powerful Consumer Insight in the World
The Perils of Focus Groups (Part Two)
The Perils of Focus Groups (Part One)
The Cost of Making Your Customers Wait
Opinion Polls - Why We Should Be
Wary
Can a Small Discount be a Big Discount
Money or Time: Which Message Will Sell More?
Do Your Customers Need a Boost? (by David Parnell)
What HouseMD Wants Us to Know About Consumer Research
Recommendations are Exaggerations
Past Retail Reviews
Retail Review: An Independent Jewellers
Not Getting Shot and The Magician: Nando's Restaurant Cambridge
Past Advertising Reviews
© 2008 Philip Graves: The Consumer Behaviour Resource. All Rights Reserved.
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