SRMC
Ltd
Waverley House
Hinton Way
Cambridge
CB22 5AZ
United Kingdom
07970 480113
+44 797 048 0113
Page 3
A number of reasons:
- Personal recommendations
are hugely influential in many purchases:
my friend told me about the brand and so
now they are inextricably associated with
him in my mind (this is a good thing,
because I like my
friend).
- The
forum that I mentioned is, for the most
part, populated by people who love their
Christopher Ward watches (after all, the
odd gripe aside, why else would they be
there).
There is nothing quite like interacting with a group of people who are enthusiastic about something to influence you. The general consensus is that environment is the most important factor in influencing behaviour and a fans forum is a potent consumer environment.
Add to that the well-documented power that groups have to influence individuals and you have more fuel for the desire to buy. - The
company offers a sixty day no quibble
return policy and includes a five year
guarantee, so the worst I will have to
contend with is the inconvenience of taking
it to the post office to send it
back.
- The price saving, if the company lived up to its reputation, would be considerable over what I was prepared to pay elsewhere. Subsequent battery changes and cleaning will also not demand authorised dealers prices.
[I ordered the C2 Lido if you’re interested and I can fully vouch for the quality of the watch: to my untrained eye it is made every bit as well as the Omega I considered. ]
I also have it on good authority that the inner workings of the watch are on a par with those in models costing many times the price.
OK, I may not be enhancing my secret agent role with this watch but I was thinking about cutting back on that spy stuff anyway.
Retailer website*: Christopher Ward (London)
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* Please note: my reviews are completely independent and I have no link to and receive no payments from any of the companies I review on this site.
© 2009 Philip Graves Consumer Behaviour Research Resource. All rights reserved.