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I’ve been having some trouble with a couple of Eastern Europeans. You know the types; a beautiful woman who, it turns out, is actually a spy, and a ruthless maniac who wants to take over the world.
Being a secret agent myself (something I normally only mention when checking into hotels or introducing myself to villains) it’s beholden on me to step in if I get wind that there’s a move afoot to take over the world: it usually only takes a couple of hours to sort it out.
Of course, there are various tools of the trade that help me in my endeavours. I’ve equipped my car with a few natty gadgets: a satellite navigation unit that doesn’t just tell me where I am and how to get where I’m going, it also falls off its mount as I drive along and, at night, if I leave the mount attached to the window it falls off, triggering the car alarm.
I also have the capacity to add DVD screens to the headrests so that, if I do have to take the children with me on dangerous missions, they don’t get bored on the journey.
Latterly, with the freezing temperatures here, I’ve been thinking about adding a window scraper; but for now I’m using anything I can find made of plastic – currently a golf bag score counter thingamajig.
Given my lifestyle you won’t be at all surprised to hear that, when it came to needing a new watch, I was drawn towards Omega. As you’re almost certainly aware James Bond, one of my colleagues, wears one: that tells me so much more about the watch brand than any advertising claim could ever do.
Clearly, if you’re not a lady-charming, daredevil, licensed killer like me, it would be silly for you to want one; I naturally found myself pulled towards them like a moth to a flame.
Then I ran into a bit of a problem....»
© 2009 Philip Graves Consumer Behaviour Research Resource. All rights reserved.