The Consumer Behaviour Research Expert Resource: Philip Graves-Advertising Reviews

Advertising reviewed from a consumer behaviour and consumer psychology perspective. Including my own estimate of how effective the ad is likely to be.

The following reviews include You Tube links to the ads at the time of writing. However, given the nature of You Tube I can't guarantee that they will always be available or that they won't be altered in some way after the original link has been created.

To ensure you see the reviews with the correct advertisement as soon as they are published, be sure to subsribe to Mindshop! my consumer behaviour E-zine (you can sign up by clicking here):

Cadburys Eyebrows Ad
An independent book store provides a chance to see if You've Got Mail was right about small being better
Unconscious Wizardry
A very, very clever and effective brand ad in a difficult category.
Bad Ad in a Good Cause
The cause may be worthy, but the advert is hopeless
A Change of Advertising Style
PCWorld make a dramatic change to their advertising style, so which is better; the old or the new?
Lessons to Learn: Bud Light Drinkability
The verdict seems to be that the Bud Light Drinkability TV campaign was unsuccessful. What lessons can be learned from Anheuser Busch's approach?
Insurance Comparison Ad Comparison
Two competitors ads illustrate the subtle art of the advertiser.