|
A large selection of original articles reviewing some of the latest consumer behaviour research
from the fields of psychology, neuroscience and behavioural insight.
This section includes articles that look at the impact of these studies on market research,
marketing and customer service.
|
A smaller number of articles analysing adverts from a psychological perspective.
In search of a better understanding about what makes advertising effective and influential,
these articles are based on opinion, albeit informed by the author's understanding of consumer
psychology and behaviour.
|
Reviews of the author's retail experiences (for now only in the UK). What works, what
doesn't and what shapes the way we feel about customer experiences.
Out of recognition that retailers shouldn't be judged solely on one experience store names may
be edited after the first week (but if it's really bad the name might just linger for
longer!).
|
