The Consumer Behaviour Research Resource

Develop a better understanding of consumer behaviour to enhance your marketing activity.  A link to the latest research and thinking in the areas of consumer psychology, behaviour and influence.

Philip Graves has been working in the market research sector both in the UK and internationally for almost twenty years, specialising in the areas of consumer behaviour, influence and insight.

He is a consumer behaviour and research consultant and speaker to both blue-chip companies and smaller organisations, helping them integrate the latest insights from consumer psychology into their businesses.

Please take a moment to sign up for my free consumer behaviour E-zine 'Mindshop!' 

The links on the left of this page will take you to articles that reveal some of the most powerful insights into how consumers really behave and how you can leverage this knowledge in your own business.

For years consumer research (often called market or marketing research) has worked on the basis that people can accurately post-rationalise their own consumer decisions and reliably predict how they will act in the future. This entirely contradicts what social psychologists and neuroscience have discovered about the way people actually behave and the way the brain works.

This site is here to give you the consumer psychology resources that you need if you want to really understand your customers and market to them effectively. 

Philip's first book, Consumerology: The Market Research Myth, the Truth about Consumer Behaviour and the Psychology of Shopping will be published later this year.  It is the product of a twenty year journey that began during a focus group that made no sense and ends with a startling conclusion: market research can't work!  You can read more about Consumerology by clicking on this link.

If you are an organisation looking to apply the latest thinking on consumer behaviour and shopping psychology, Philip is available as a speaker who will entertain your team and give them a new perspective on consumer insight.