News

January 2012

BBC One Pilot

Philip joined actor/presenter Larry Lamb for the recording of a pilot show for a BBC1 daytime programme.

BBC Radio Scotland

Discussing the psychology surrounding the decision of people at Ascot to put stickers on the badges of guests in their Premier enclosure who were deemed to be wearing clothes that didn't match the guest code. (MacAuley & Co). 

Foothills Writers Guild (South Carolina)

A talk to the delightful members of the Foothills Writers Guild in South Carolina about the psychology of publishers and book buyers.

December 2011

The FT: Bidding for Christmas Pudding

Inteviewed by the FT's Rhymer Rigby about the phenomenon of advertised Christmas products becoming the focus of inflated bids on auction sites. (Link: subscription only)

The Fifth Column: The Art of Complaining

An interview with Dougal Patmore for a podcast about customer complains.

The Scotsman: Scrooge - Christmas Presents on the Cheap

Comment on shifts in consumer behaviour for The Scotsman in the role deals play in shopping in a recession.

Bloomberg: Big Brother Watches as Stores Seek More Detail

Comment for an article for Bloomberg on new technology being used to measure and monitor consumer behaviour.

The Marketer Column: Marketing in a Dip

Philip's first column for the CIM The Marketer magazine has been published.

November

The Marketer Column

Philip will be writing a column on consumer psychology for the Chartered Institute of Marketing's magazine - The Marketer  in 2012.

Coming Soon... Adobe Webinar

Philip will be linking up with Adobe to produce a webinar for Europe and N.America:
How to Ignore Your Customers (and not get fired)!

Loss Aversion in Marketing

Ten radio and press interviews in two days about how the abundance of deals in retail are influencing consumer behaviour, supporting Phones4U's new strategy of finding the best deals for their customers in the complex mobile phone market.

The Psychology of Now

Interviewed for WWD.com about consumer behaviour.

Superbrands or Not?

Feature for Cambridge Business about what really makes a brand super!

October

BBC News Website

Why has hummus been such a hit with consumers? Philip's views were sought by the BBC.

BBC Radio Bristol

Talking to John Darvall about the impact of charity shops on the High Street and the UK economy (continued in my blog).

BBC Radio Newcastle

Discussing the art of complaining with Jonathen Miles.

Interview with Macleans in Canada

Philip explains why consumers have a wardrobe bias towards summer clothing.

The Food and Drink Innovation Network

Following his presentation in May, Philip has been asked to bring together a group of people to share some of the latest thinking in how to make the NPD process better.  Visit www.fdin.org.uk for all the details.

Live Webinar!

Join Philip for a live discussion with IDEAPharma about his book Consumer.ology (www.ideapharma.com), October 6th, 5pm London Time.

September

Radio 5 Live - Tony Livesy

Discussing the impact on consumers of the IMF's statement about the greater risk of a double-dip recession and looming econonmic gloom.

BBC Radio Scotland - Selling Techniques

How do salespeople try and persuade us to buy? A discussion with Fred on MacCauley & Co for BBC Radio Scotland.

BBC Radio Ulster

More discussion about the ailing economy and the psychological impact of the bad news being reported in the media as a result of the IMF's latest review of the global economy.

August

New Website Feature

The site has now grown to the point where there are in excess of one hundred articles available to visitors.  A search facility was long overdue and has now been added to the main site menus.

Cambridge Evening News

Philip was interviewed about the UK riots, in particular the media reports of use of Blackberry's Messenger (BBM) feature, and what impact this might have on the Blackberry brand. (Read more).

The CMO Site: University 2011

Philip's presentation, Evaluating the True Value of Any Consumer Insight, is available to listen to on-line (with accompanying slide download). 

July 2011

The CMO Site: University 2011

Philip will be giving a talk on August 4 on Evaluating the True Value of Any Consumer Insight.  Visit www.thecmosite.com for more details of this free event.

BBC Radio Scotland

Chatting with MacAuley & Co about the psychology of getting tasks completed.

Ten Original Thinkers, Ten Big Ideas to Shape the UK's Recovery

Philip named alongside Dr Rachel Armstrong and Sahar Hashemi as someone whose ideas (on market research) "will help shape Britain's recovery" by the Institute of Directors' Director magazine.

The Financial Times

Philip was interviewed for an article on how companies should handle difficult customer requests (The FT).

BBC Radio Bristol

Discussing Nudge theory and the House of Lords review (and diet drinks) with John Darvell.

BNET

Christopher Elliot quoted Philip in his article on how companies use research to justify "really dumb decisions".

June 2011

Consumer.ology Reviewed

Professor John Fahy reviewed Consumer.ology  in his blog: "This is a well-researched, lucidly written book that will force the market research industry to address some fairly troubling questions about what it does and how it does it." 
Read the full review here.

The Food and Drink Innovation Network

Presention on Packaging and the Consumer Mind during a day dedicated to Putting Packaging at the Heart of New Product Development.

In the News

Interviews with the FT and The Daily Telegraph for forthcoming articles involving consumer psychology.

BBC Radio Scotland

Discussing the psychology of business cards with MacAulay & Co.

May 2011

Consumer.ology in Seven Languages

Consumer.ology is now (or soon will be) available in seven langauges. English, Korean, Spanish, Portuguese (Brazil), China, Russia and Vietnamese.

The EU Consumer Affairs Unit

An invitation to Brussels to visit the European Union's Consumer Affairs unit provided a fascinating opportunity to understand the work being done by this team and talk about the role and influence of market research.

The Royal Agricultural Society

Philip was invited to speak to the RAS at their Pig & Poultry Live event. The event focused on proposed changes to animal feeds and Philip's presentation addressed the nature of consumer behaviour and why what customers say isn't necessarily what counts.

USA Today

USA Today interviewed Philip about McDonalds new stores and the role of environments on consumer behaviour.

April 2011

BBC: Cardboard Boxes

Cardboard boxes used to be picked up for free from supermarkets when you needed them. Now many people buy them instead. Philip was interviewed by the BBC about this shift in consumer behaviour.

WSYR-AM Syracuse NY

Interviewed about Consumer.ology and the psychology of shopping.

Attracting Male Shoppers

Interviewed for an article at www.dealnews.com

A New Record!

Philip was interviewed by seven US radio stations in two days about Consumer.ology. These included stations in Omaha, Philadelphia, Texas and LA.

Writing for the Marketing Elite

Philip's article on the important lessons marketers can learn from Red Bull was published at The CMO Site.

March 2011

Digital Marketing Forum

Philip spoke at the Digital Marketing Forum in London: Spotlight on the Digital Media Consumer

BBC Radio Scotland

MacAulay & Co interviewed Philip on the thorny question of lending money to friends.

iPad2: Demand Trumps Supply

Philip explained to cnet.com why shortages of the new Apple iPad2 have a dramatic unconscious impact on its desirability.

USA and Canada Radio

Interest in Consumer.ology in North America has led to lots of requests for radio interviews: KGO (San Francisco), WIP (Philadelphia), CJOB (Manitoba), WOCM (Ocean City), WGTD (Milwaukee), WDEV (Burlington), WPHM (Detroit), WRVC (Huntingdon), Lifestyle Talk Radio (syndicated nationally), Radio America (nationally syndicated), WSYR (Syracuse), WAQY (Springfield-Hartford), WLW (Cincinatti).

February 2011

Speaking at the 2011 LAPADA Conference

A talk about retail psychology to LAPADA: The Association of Art and Antique Dealers at their annual conference at The Wallace Collection in London.

Consumer.ology in Korean

A Korean translation of Consumer.ology is now available from Goodbooks Publishing.

January 2011

Radio Interview with Financial Expert Alvin Hall

Discussing how to cut back on luxuries now that Christmas spending is coming home to roost on BBC Radio Scotland's Call Kaye show.

Consumer.ology Reviewer Sees the Application to Research

"...I should hate this book..." but "... I love this book and would recommend it to anyone conducting market research..." Katie Delahaye Paine

Featured in The Times

All the Tricks of the Trade - how the shops get us to spend more (and how they will turn the VAT increase to their advantage) - interview by Jake Wallis Simons.

BBC Local Radio

Behavioural insight hits the headlines with the British Government publicising its Behavioural Insight Team (the problem of buying drinks in rounds). BBC Berkshire and BBC Bristol interviewed Philip to discuss the psychology behind the story.

December 2010

Amazon Award Consumer.ology a 'Best of 2010' Accolade

Whilst only released at the end of September, Consumer.ology was recognised by Amazon UK as one of the 'top ten' best releases of the year in the Business, Finance & Law category.

The Sunday Express

With the 'January Sales' upon us, The Sunday Express wanted to learn more about the science of shopping; how do the stores get us to buy at this time of year?

Interviewed by BNet

Discussing the "Secret Lies of Market Research" - the title an application of behavioural insight from television programme titles to attract readers to the article.

November 2010

Consumer.ology Reviewed by The Scotsman

Consumer.ology is reviewed by The Scotsman who decide it's "... thought-provoking stuff..." for business and non-business readers.

The Mind Gap

Speaking at a London event to explain why 'psychological confidence' should be the primary concern (rather than statistical confidence) when conducting market research.

October 2010

Steve Wright in the Afternoon

Philip discusses Consumer.ology  and the psychology of shopping with Steve Wright, Tim Smith and Jamie Lee Grace on BBC Radio 2.

A Recommended Read

Both Heffers bookshop (Cambridge) and The Book Depository make Consumer.ology a recommended title.

Speaking at Leeds University

Philip talks to marketing post-graduates about consumer psychology and market research.

September 2010

Book launch interviews

To publicise the launch of Consumer.ology, Philip is interviewed by BBC Radio 4, The World Service and TalkRadio Europe.

Speaking at ABRAS (Brazil)

Philip talks about the importance of understanding the consumer's unconscious mind and how to do it at the 44th ABRAS event (the Brazilian association of supermarket retailers) in Sao Paulo, Brazil.

Consumer.ology is Published

Consumer.ology: The Market Research Myth, the Truth about Consumers and the Psychology of Shopping is published by Nicholas Brealey Publishing in the UK.