consumer behaviour expert research resource
 

Media & Public Speaking

Philip Graves Are you looking for someone to give you a fresh and inspirational outlook on marketing for your next event?  Do you need a consumer behaviour expert to speak on your programme? 

Philip Graves is an engaging and entertaining speaker with extensive media experience who will give your audience a fresh perspective of themselves and their customers.

Whether it's an insight into the latest consumer news stories, to discuss the merits of the latest survey or poll with your audience, or someone to transform the way your organisation thinks about its customers, Philip will tailor his expertise to your needs.


Selected Articles & Press Interviews

Cambridge Business: Brands Vs Superbrands - Do You Know the Difference?
The Sunday Express: The Science of Sales
The Times: All the Tricks of the Trade (subscribers only)
BNet.com: The Secret Lies of Market Research
MediaBistro.com: Not All Pieces of Consumer Insight are Equal

Research: Meet the Man Who Wants to Make Surveys History

Wired: Bankrupt Airlines are OK. Bankrupt Automakers are Not
PMA Magazine: Smart Buying
DailyWorth.com: 5 Ploys that Get You to Overspend
Director: Is Market Research a Waste of Money?
The Marketer: Decisive Science
Cambridge Business: Behave Yourself
cnet.com: Five Ways the iPad2 Works on the Buyer's Unconscious
Sales & Service Excellence: The Psychology of Shopping (subscription only)
Mainstreet.com: How to Shop a 99-cent Store
BrickUnderground.com: Psyching Yourself into a New Apartment
USA Today: McDonald's Revamps Stores
BBC: Cardboard Boxes Used to be Free, So What Happened?
The CMO Site: CMOs Can Get Wings by Following Red Bull
BNet.com: 10 Ways Cutting Edge Marketing can lead to Better Service
Farmers Guardian: What do Consumers Really Think about the Red Tractor?
The Financial Times: How to Handle Difficult Customers (requires registered account)
BNet.com: How Companies Use Research to Justify Really Dumb Decisions
Cambridge Evening News: Will Blackberry be Blacklisted?
Daily Mail: Confessions of a Stock Cube Stockpiler




Selected Radio & TV Interviews

BBC Radio 2 Steve Wright BBC 5 Live Five Live Drive BBC TV News Show Me the Money

The Naked Scientists  The Naked Scientists BBC Radio 4BBC Radio Scotland Call Kaye   BBC Radio 4 You and Yours

BBC World Service Business Daily Talk Radio Europe  The Hannah Murray Show BBC Radio Scotland MacAuley & Co    

BBC bristol BBC Radio Bristol BBC Three Counties BBC Three Counties 
bbc BBC Radio Berkshire

US Radio:KGO (San Francisco), Radio America and Lifestyle Talk Radio (both nationally syndicated),
WIP (Philadelphia), WOCM (Ocean City), WGTD (Milwaukee), WDEV (Burlington), WPHM (Detroit), WRVC (Huntingdon), WSYR (Syracuse), WLW (Cincinatti), Business Talk Radio (national), WBAL (Baltimore), KFWB (Los Angeles), KCTA (Texas), KKZZ (Los Angeles)

 

Selected Public Speaking

Flourish: Consumer Psychology (Interactive Event) 

Leeds University Business School: How Consumers Think

LAPADA (The Association of Art & Antique Dealers):Retail Psychology

Frontier Economics: Consumer.ology

ABRAS (Association of Supermarkets, Brazil): In Two Minds

Snap Surveys: Consumer.ology

Occasions: Reading Minds

The Digital Marketing Forum: Spotlight on the Digital Media Consumer

The Royal Agricultural Society: The Consumer Mind
Food and Drink Innovation Network: Packaging and the Consumer Mind
The CMO Site: Identifying the True Value of Any Consumer Insight
The Foothills Writers Guild: The Psychology of Publishers and Book Buyers
SMi Pharmaceutical Portfolio Conference: How to Succeed by Ignoring Your Customers

 

"We are delighted with the positive feedback that seems to be coming from all sides currently; it's great for us to facilitate something of value for the industry, but also to put together an event that stands out from the crowd in the minds of our delegates." 
Jimmy Birchmore, Royal Agricultural Society Events.

"The talk was received very positively. The students, in summary, loved it as indeed did I. I hope I can use you every year in my teaching now."
Dr Haseeb Shabbir, Leeds University Business School

"I recently attended the SNAP event in Westminster where your presentation on the market research myth really made me question the way traditional market research is undertaken. Your thoughts on the psychology that goes behind consumer decisions and therefore responses to market research questioning were really fascinating."
Abdul Quaim, Business Data & Evaluation Manager, Clapham Park Homes

"We still talk about your lecture. It made me reflect about habits and the unconscious behavior of the consumer that most of the time are not what I thought it would be... and we deal with over a million of these shoppers every month in our stores." 
Cristian Bergesch, Commercial Director, Imec (Brasil)

"I wanted to thank you once again for a great evening. A lot of people have approached me to tell me what a great night they had. You obviously put a lot into tailoring your talk for the audience and this I think contributed greatly to the fun of the evening."
Deboarah Oates, Occasions

"Pyrford Monkey Business: A mind-bending talk about thought processes has fascinated a group of women." Coverage of Philip's talk on Mind-Reading taken from the Addlestone & Byfleet Review

"Excellent presentation!", "Love the images on the slides.", "Great presentation.", "Many thanks for the discussion of  the psychological aspects of market testing and related (topics)...  thought provoking.": Spontaneous comments from people who listened live to Philip's presentation at The CMO Site's University webinar.

"The most useful program I've heard in my tenure in the FWG", Craig Johnson, Foothills Writers Guild

"Thanks for this morning - it was very insightful (and fun!)"  Flourish Consumer Psychology Event (Boiled Eggs and Brands)

"Fascinating - really got me thinking a little differently." Flourish Consumer Psychology Event (Boiled Eggs and Brands)

"Just the sort of challenge Pharma needs" SMi Pharmaceutical Conference

"Thought provoking."  SMi Pharmaceutical Conference

Contact Philip to discuss how he can bring his unique understanding of consumers to your business, association or university.  Each presentation is tailored to your needs.  Recent topics have included...

The Psychology of Shopping

How Customers Think & Why They Really Buy

Reading the Consumer Mind

Beyond Market Research

How to Influence Your Customers

Consumer.ology: The Market Research Myth

Why We Don't Know Why we Buy What We Do

In Two Minds: Understanding the Consumer's Unconscious Mind

Retail Psychology
Identifying the True Value of Any Consumer Insight