Media & Public Speaking

Are you looking for someone to give you a fresh and inspirational outlook on marketing for your next event?  Do you need a consumer behaviour expert to speak on your programme?  Philip Graves is an engaging and entertaining speaker with extensive media experience who will give your audience a fresh perspective of themselves and their customers. Whether it's an insight into the latest consumer news stories, to discuss the merits of the latest survey or poll with your audience, or someone to transform the way your organisation thinks about its customers, Philip will tailor his expertise to your needs.

Selected Articles & Press Interviews

	Cambridge Business: Brands Vs Superbrands - Do You Know the Difference?
	The Sunday Express: The Science of Sales
	The Times: All the Tricks of the Trade (subscribers only)
	BNet.com: The Secret Lies of Market Research
	MediaBistro.com: Not All Pieces of Consumer Insight are Equal
	Research: Meet the Man Who Wants to Make Surveys History
	Wired: Bankrupt Airlines are OK. Bankrupt Automakers are Not
	PMA Magazine: Smart Buying
	DailyWorth.com: 5 Ploys that Get You to Overspend
	Director: Is Market Research a Waste of Money?
	The Marketer: Decisive Science
	Cambridge Business: Behave Yourself
	cnet.com: Five Ways the iPad2 Works on the Buyer's Unconscious
	Sales & Service Excellence: The Psychology of Shopping (subscription only)
	Mainstreet.com: How to Shop a 99-cent Store
	BrickUnderground.com: Psyching Yourself into a New Apartment
	USA Today: McDonald's Revamps Stores
	BBC: Cardboard Boxes Used to be Free, So What Happened?
	The CMO Site: CMOs Can Get Wings by Following Red Bull
	BNet.com: 10 Ways Cutting Edge Marketing can lead to Better Service
	Farmers Guardian: What do Consumers Really Think about the Red Tractor?
	The Financial Times: How to Handle Difficult Customers (requires registered account)
	BNet.com: How Companies Use Research to Justify Really Dumb Decisions
	Cambridge Evening News: Will Blackberry be Blacklisted?
	Daily Mail: Confessions of a Stock Cube Stockpiler

Selected Radio & TV Interviews

 Steve Wright  Five Live Drive  Show Me the Money

  The Naked Scientists  Call Kaye    You and Yours

 Business Daily   The Hannah Murray Show  MacAuley & Co    

 BBC Radio Bristol  BBC Three Counties 
 BBC Radio Berkshire

US Radio:KGO (San Francisco), Radio America and Lifestyle Talk Radio (both nationally syndicated),
WIP (Philadelphia), WOCM (Ocean City), WGTD (Milwaukee), WDEV (Burlington), WPHM (Detroit), WRVC (Huntingdon), WSYR (Syracuse), WLW (Cincinatti), Business Talk Radio (national), WBAL (Baltimore), KFWB (Los Angeles), KCTA (Texas), KKZZ (Los Angeles)

Selected Public Speaking

	Flourish: Consumer Psychology (Interactive Event)
	Leeds University Business School: How Consumers Think
	LAPADA (The Association of Art & Antique Dealers):Retail Psychology
	Frontier Economics: Consumer.ology
	ABRAS (Association of Supermarkets, Brazil): In Two Minds
	Snap Surveys: Consumer.ology
	Occasions: Reading Minds
	The Digital Marketing Forum: Spotlight on the Digital Media Consumer
	The Royal Agricultural Society: The Consumer Mind
	Food and Drink Innovation Network: Packaging and the Consumer Mind
	The CMO Site: Identifying the True Value of Any Consumer Insight
	The Foothills Writers Guild: The Psychology of Publishers and Book Buyers
	SMi Pharmaceutical Portfolio Conference: How to Succeed by Ignoring Your Customers

"We are delighted with the positive feedback that seems to be coming from all sides currently; it's great for us to facilitate something of value for the industry, but also to put together an event that stands out from the crowd in the minds of our delegates." 
Jimmy Birchmore, Royal Agricultural Society Events.

"The talk was received very positively. The students, in summary, loved it as indeed did I. I hope I can use you every year in my teaching now."
Dr Haseeb Shabbir, Leeds University Business School

"I recently attended the SNAP event in Westminster where your presentation on the market research myth really made me question the way traditional market research is undertaken. Your thoughts on the psychology that goes behind consumer decisions and therefore responses to market research questioning were really fascinating."
Abdul Quaim, Business Data & Evaluation Manager, Clapham Park Homes

"We still talk about your lecture. It made me reflect about habits and the unconscious behavior of the consumer that most of the time are not what I thought it would be... and we deal with over a million of these shoppers every month in our stores." 
Cristian Bergesch, Commercial Director, Imec (Brasil)

"I wanted to thank you once again for a great evening. A lot of people have approached me to tell me what a great night they had. You obviously put a lot into tailoring your talk for the audience and this I think contributed greatly to the fun of the evening."
Deboarah Oates, Occasions

"Pyrford Monkey Business: A mind-bending talk about thought processes has fascinated a group of women." Coverage of Philip's talk on Mind-Reading taken from the Addlestone & Byfleet Review

"Excellent presentation!", "Love the images on the slides.", "Great presentation.", "Many thanks for the discussion of  the psychological aspects of market testing and related (topics)...  thought provoking.": Spontaneous comments from people who listened live to Philip's presentation at The CMO Site's University webinar.

"The most useful program I've heard in my tenure in the FWG", Craig Johnson, Foothills Writers Guild

"Thanks for this morning - it was very insightful (and fun!)"  Flourish Consumer Psychology Event (Boiled Eggs and Brands)

"Fascinating - really got me thinking a little differently." Flourish Consumer Psychology Event (Boiled Eggs and Brands)

"Just the sort of challenge Pharma needs" SMi Pharmaceutical Conference

"Thought provoking."  SMi Pharmaceutical Conference

Contact Philip to discuss how he can bring his unique understanding of consumers to your business, association or university.  Each presentation is tailored to your needs.  Recent topics have included...

	The Psychology of Shopping
	How Customers Think & Why They Really Buy
	Reading the Consumer Mind
	Beyond Market Research
	How to Influence Your Customers
	Consumer.ology: The Market Research Myth
	Why We Don't Know Why we Buy What We Do
	In Two Minds: Understanding the Consumer's Unconscious Mind
	Retail Psychology
	Identifying the True Value of Any Consumer Insight