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In the year that Amazon made Consumer.ology one of their top ten best business books of 2010, I thought I should do a top five list of my own.
2010-Top-Five.html
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PCWorld make a dramatic change to their advertising style, so which is better; the old or the new?
effective-advertising.html
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Wine is a popular area for exploring how apparently unrelated elements can influence our perception of products; what impact does light have?
A-Trick-of-the-Light-(unconscious-influence).html
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Reviews of TV advertising and other marketing communication by consumer behaviour expert Philip Graves
advertising-reviews.html
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Is advertising measurement overly pre-occupied with the conscious mind?
Advertising-Attention-and-Distraction.html
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An overview of the AFECT criteria for gauging the psychological confidence of any market research techique, explained in the book Consumer.ology by Philip Graves
AFECT-Psychological-Confidence.html
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A disappointing consumer experience at a local independent jeweller
An-Independent-Jeweller.html
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Neuroscience delivers another blow to the idea that focus groups are a useful tool for gauging consumer opinion.
Another-Blow-to-Focus-Groups.html
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A quiet revolution in tennis brings professional racquet systems within reach of the club player.
anyone-for-tennis-racquet-buying.html
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Why you need to know if buying from you is easy enough and how you can find out.
Are-You-Keeping-It-Simple.html
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Why you need to know if buying from you is easy enough and how you can find out.
Are-You-Keeping-It-Simple-2.html
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A consumer behaviour research resource of articles covering behavioural psychology, behavioural insight, retail and advertising reviews.
articles.html
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A list of organisations that Philip Graves has an associate relationship with.
Associates.html
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The cause may be worthy, but the advert is hopeless
Bad-Ad-in-a-Good-Cause.html
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Lots of data exists to show that factors beyond the ones we would expect to make a difference do influence consumer behaviour. One study set out to put a value on some of these influences.
Beyond-Economics-Valuing-Behavioural-Insight.html
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Books written by Philip Graves
books.html
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We buy some brands to present a certain view of ourselves to the people around us; but a new study shows that brands actually change how we behave.
Brand-Iinfluence-How-the-Brands-You-Buy-Change-Who-You-Are.html
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There is a lot of evidence that the unconscious mind mixes messages and influences perceptions outside of awareness. A new study shows that these 'mistakes' happen at an early age.
Branding-for-Children-Unconscious-Influence.html
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An independent book store provides a chance to see if You've Got Mail was right about small being better
Cadburys-Eyebrows-Ad.html
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The implications of recent research showing that the perception of numbers isn't always rational
Can-a-Small-Discount-be-a-Big-Discount-2.html
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The implications of recent research showing that the perception of numbers isn't always rational
Can-a-Small-Discount-be-a-Big-Discount.html
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For years brands have put their logo on small items and given them to customers, is there any research to suggest this use of the marketing budget does any good?
can-pens-with-logos-really-help-a-brand.html
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For years brands have put their logo on small items and given them to customers, is there any research to suggest this use of the marketing budget does any good?
can-pens-with-logos-really-help-a-brand2.html
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There are numerous studies that show how consumers can be influenced unconsciously, but can you go too far and have an adverse effect on your business?
Can-Unconscious-Marketing-Influence-Go-Too-Far.html
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Loss aversion, the tendency we have to attach more weight to potential future loss than future gain has been well-documented since Kahneman, Knetsch and Thaler proposed it in 1990. Whilst it is hugely important in helping to explain a number of the ways in which consumers act, the simple act of reflecting on decisions of our own that turned out to be costly reveals that it is far from a universal determinant of our actions.
Can-You-Overcome-Loss-Aversion.html
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What influences consumers and makes them buy (article); the role of emotions
Cheer-Up,-They'll-Buy-(Consumer-Behaviour).html
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What influences consumers and makes them buy (article); the role of emotions
Cheer-Up,-They'll-Buy-(Consumer-Behaviour)-2.html
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The difficulty of researching future consumer behaviour and intentions
Consmer-Research-of-the-Future-with-Squirrels.html
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The difficulty of researching future consumer behaviour and intentions.
Consmer-Research-of-the-Future-with-Squirrels-2.html
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Get advice from one of world's leading experts on consumer behaviour to help grow your own business, whatever it's size.
grow-your-business-with-consumer-behaviour.html
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Consumer behaviour articles giving you insights that you can use to increase sales by consumer expert Philip Graves and guest authors.
consumer-behaviour-articles.html
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Consumer behaviour resource, providing the latest insights in consumer behavior and influence for marketing. Philip Graves is also available to be a consultant for, or speak to, your organisation.
index.html
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Social proof is a key driver of consumer behaviour; a recent study shows how the herding instinct can switch off if a product doesn't achieve a certain level of popularity.
Consumer-Behaviour-Secrets-of-the-Herd.html
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Unilever has recently announced an end to the 'unthinking adherence to quantitative market research': what place is there for consumers in the innovation process?
Consumer-Research-and-Innovation.html
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My forthcoming book, Consumer.ology: The Market Research Myth, the Truth about Consumers and the Psychology of Shopping
consumerology-the-book.html
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My forthcoming book, Consumer.ology: The Market Research Myth, the Truth about Consumers and the Psychology of Shopping
consumer.ology-book.html
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One of the many challenges in product design is making colour choices. It feels (and is) extremely personal, but new research gives us some clues about what consumers want.
Consumers'-Colour-Preferences.html
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How to contact consumer behaviour expert Philip Graves either to advise your business, speaking to your audience or to ask questions on consumer research.
contact.html
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A guest article from dating expert April Braswell
Dating-and-Consumer-Behaviour.html
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Guest writer and communication expert David Parnell reveals how customers' brains can run out juice.
Do-Your-Customers-Need-a-Boost.html
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Recent research showing how the use of colour can influence behaviour and consumer response
Does-Colour-Matter.html
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Recent research showing how the use of colour can influence behaviour and consumer response
Does-Colour-Matter-2.html
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Most people know about Pavlov's Dog; are people really so different from the canines that the Russian experimented on?
Dogs,-Rats-and-Consumer-Thinking.html
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Most marketers know about the importance of a consistent message, but can the sensory elements of the brand play a part in how it's perceived?
feeling-good.html
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Most marketers know about the importance of a consistent message, but can the sensory elements of the brand play a part in how it's perceived?
Feeling-Good2.html
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We all know the old adage "first impressions count"; but can they be changed and what are the implications for marketing?
First-Impressions-are-Hard-to-Change.html
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A study discovers disturbing evidence of how our decisions are influenced by our mood.
Food,-Mood-and-Behaviour.html
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Dedicated sign-up page for the consumer behavior E-zine Mindshop!
Free-Mindshop-E-zine.html
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Friends of consumer behaviour expert Philip Graves.
Friends.html
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An example of how promotions can be alienating to customers.
Getting-Schnozzled-at-Gunpoint.html
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An example of how promotions can be alienating to customers.
Getting-Schnozzled-at-Gunpoint-2.html
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When a group gets together brand scale takes on a greater significance.
consumer-behaviour-groups-prefer-big-brands.html
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A guest article on the link between dating and consumer behaviour.
Guest-Article-by-April-Braswell.html
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Often language seems clear cut, and market research depends on us understanding the language in questions and answers, but new research shows the discrepancies can be significant.
Have-You-Had-Sex-Recently.html
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A new study illustrates how certain types of advertising can create false memories (that benefit the brand).
How-Advertising-Creates-False-Memories.html
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A new study shows that where your advert is placed can influence consumer response to it.
How-Advertising-Placement-Influences-its-Impact.html
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With demand for plastic surgery increasing, psychologists find a neat way to look younger without going under the knife
How-to-Look-Younger.html
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New research reveals why people will sometimes buy things they otherwise wouldn't
How-to-Make-Someone-Buy.html
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New research reveals why people will sometimes buy things they otherwise wouldn't
How-to-Make-Someone-Buy-2.html
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What's the best thing to do when you disappoint a customer? The best solution may cost you far less than you think.
How-to-Reduce-the-Damage-when-Things-Go-Wrong.html
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The art of the apology.
How-to-Reduce-the-Damage-when-Things-Go-Wrong-Saying-Sorry-(Part-2).html
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Saving money: are there any psychological strategies that might help? In a word, yes!
How-to-Save-Money.html
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At this time of year many people are resolving to spend less, but it's far harder than most people imagine.
How-to-Spend-Less-Use-Your-Imagination.html
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Recent neuroscience reveals how people can respond to expert advice.
How-to-Turn-a-Customer's-Brain-Off.html
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How consumers react to advertising isn't just a matter of the advert itself. The context matters, But there's a twist that might surprise you.
consumer-behaviour-influencing-consumer-appeal.html
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If we're fundamentally emotional creatures, how can you influence your customers' emotions?
Influencing-Emotion.html
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All of us are susceptible to being influenced without realising, even people who are making investment decisions.
Influencing-Investment.html
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How can you make an instant connection with someone's emotions, and is it you or them or a combination of the two that makes the connection?
Instant-Emotion.html
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Two competitors ads illustrate the subtle art of the advertiser.
Insurance-Comparison-Ad-Comparison.html
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The phrase "retail is detail" is a commercial cliche. A recent study reveals looks at whether details are important from a consumer perspective.
Is-Retail-Really-Detail.html
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The phrase "retail is detail" is a commercial cliche. A recent study reveals looks at whether details are important from a consumer perspective.
Is-Retail-Really-Detail-2.html
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The verdict seems to be that the Bud Light Drinkability TV campaign was unsuccessful. What lessons can be learned from Anheuser Busch's approach?
Lessons-to-Learn-Bud-Light-Drinkability.html
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An independent book store provides a chance to see if You've Got Mail was right about small being better
Literary-Criticism.html
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An independent book store provides a chance to see if You've Got Mail was right about small being better
Literary-Criticism-2.html
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A new study explores how differences in complexion contribute to how healthy we perceive someone else to be.
Look-More-Attractive-Instantly.html
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One of my primary grievances with asking people what they think, is that it corrupts our ability to learn from our mistakes. A major research project to investigate the causes of the riots in England this summer has gone even further: conducted with no awareness of its inherent flaws, it risks misleading the bodies making decisions about how to avoid this situation happening again. Worse still, there is an argument to say that it will actually make future riots more likely!
Market-Research-Misleads-Society.html
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Traditional market research is more likely to be right than wrong, but that doesn't mean you're wise to use it.
Market-Research-Belief-in-a-Pseudo-Science.html
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The brain science of stealing market share from your competitors.
Marketing-Influence-Beating-the-Competition.html
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Science is beginning to uncover why some marketing tactics work. Why is it that babies and puppys can attract us to certain products?
Marketing-Influence-Do-You-Want-to-See-a-Puppy.html
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Could how happy you are affect the choices you make as a consumer?
Mood-and-Consumer-Choice.html
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Not Getting Shot and the Magician at Nando's Restaurant: (Cambridge)
Nando's-Cambridge.html
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A review of my experience at the Nando's restaurant in Cambridge
Nando's-Cambridge-2.html
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A review of my experience at the Nando's restaurant in Cambridge
Nando's-Cambridge-3.html
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Latest news, events and media appearances for Philip Graves
news.html
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A Gallup insider reveals why we should be wary of opinion polls and how they can be manipulated by the media and politicians
Opinion-Polls-Why-We-Should-be-Wary.html
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Perceptions of time are just that; perceptions. Can you influence the way customers perceive the time involved with your product or service, and if so how?
Playing-with-Time-Appealing-to-the-Unconscious-Mind.html
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Which sponsors are likely to do better out of their involvement with the London 2012 Olympics? A new study may help explain why some may do better than others.
Predicting-the-Winners-at-London-2012-(Clues-to-Successful-Sponsorship).html
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Privacy Policy
Privacy-Policy.html
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New research finds there is a surprising truth to the cliches we hear.
Psychology-and-the-Cliche.html
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Book consumer behaviour expert Philip Graves to entertain and inform your audience.
public-speaking.html
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It's easy to underestimate how important it is to make things easy for consumers.
Putting-a-Value-on-Lazy-Consumers.html
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Research shows how people change their mind once they've made it.
Recommendations-are-Exaggerations.html
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Will relaxed consumers spend more? Research suggests they will.
Relax-I-Promise-It's-Worth-It.html
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Does my hurty foot lead me down a path to the future of retail (albeit with painful steps)?
Retail-Review-Shuropody.html
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Reviews of retail experiences by UK consumer behaviour expert Philip Graves
retail-reviews.html
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A recent announcement by Asda in the UK is a sign of the dangerous times ahead
Retailer-Insanity-Why-Asda-(Wal-Mart)-Have-Lost-the-Plot.html
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Many times consumer research is interested in customer satisfaction with service or products. New research reveals that asking might very well be a waste of time (and money).
should-you-care-about-customer-satisfaction.html
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Understanding why sometimes a surprise isn't helpful for certain customers.
Should-You-Surprise-Your-Customers.html
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A new study explores an interesting aspect about apologies, but you should be wary of reading too much into it?
Sorry-is-Worth-Less-than-You-Imagine.html
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What the demand for and value of Stradivarius instruments tells us about how consumers behave and act
Stradivarius's-Consumer-Behavior-Insights.html
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What the demand for and value of Stradivarius instruments tells us about how consumers behave and act
Stradivarius's-Consumer-Behavior-Insights-2.html
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thankyou.html
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In my first book, Consumer.ology, I investigated the way in which a consumer's unconscious mind is often highly significant in determining his behaviour. A new study reveals the hidden depths of the unconscious mind's power.
The-Amazing-Unconscious-Mind.html
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Does a recent study on the physiological impact of the recent US election have broader implications?
The-Brain-Science-of-Disappointment-Letting-Your-Male-Customers-Down.html
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How consumers will make irrational decisions if given a choice between buying now or later
The-Cost-of-Making-Your-Customers-Wait.html
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Is Daniel Kruger right to say that men and women's shopping behaviour can be explained in evolutionary terms?
The-Evolution-of-Shopping.html
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Article on recent research highlighting the importance of getting your products into prospective customers' hands.
The-Importance-of-Touch.html
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Article on recent research highlighting the importance of getting your products into prospective customers' hands.
The-Importance-of-Touch-2.html
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A recent experiment explored how different presentations of information influenced what people said and how much they were prepared to divulge.
The-Influence-of-Fonts.html
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With something as subjective as music, is there any way of identifying what will work in your advertising?
The-Influence-of-Music-in-Advertising.html
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Much as we like to believe we're the autonomous agents of our actions, the evidence suggests otherwise.
The-Influence-of-Others-Social-Proof.html
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We tend not to think about the grammar we use to construct sentences: but a new study shows that subtle differences in the way we word something can have a significant influence on how people react.
The-Influence-of-Word-Choice.html
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I don't like opinion polls, I don't think they're useful in a democracy. Recent research shows that the media's love of them could have dangerous consequences.
The-Influence-of-Worms-on-Democracy.html
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Consumer behaviour information products to improve marketing, increase sales or fire the imagination, from Philip Graves and other psychology & marketing experts
The-Mindshop!-Store.html
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When people ask me which is the single most powerful consumer behaviour trait that they can leverage, what do I tell them?
The-Most-Powerful-Consumer-Behaviour-Trait-in-the-World.html
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When people ask me which is the single most powerful consumer behaviour trait that they can leverage, what do I tell them? Second part.
The-Most-Powerful-Consumer-Insight-2.html
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Frequently marketing considers the issue of consumer need, but when you consider things from a consumer behaviour perspective that's often not especially helpful.
the-myth-of-consumer-need-in-consumer-behaviour.html
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Buying a watch from Christopher Ward London
The-Name's-Not-Bond.html
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Buying a watch from Christopher Ward London
The-Name's-Not-Bond-2.html
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Buying a watch from Christopher Ward London
The-Name's-Not-Bond-3.html
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Spare a thought for opportunity cost, whether you're buying or selling it could help.
The-Opportunity-in-Opportunity-Cost.html
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An article on how focus groups can lead to bias when seeking to understand consumers.
The-Perils-of-Focus-Groups-Part-One.html
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Second half of an article on the risks inherent in focus groups and how they can distort consumer response.
The-Perils-of-Focus-Groups-Part-One-2.html
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The second of two articles on why focus groups can lead to bias when seeking to understand consumers.
The-Perils-of-Focus-Groups-Part-Two.html
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Second ot two articles on how focus groups can lead to bias when seeking to understand consumers.
The-Perils-of-Focus-Groups-Part-Two-2.html
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Is superstition silly or is there a benefit to it?
The-Positive-Side-of-Superstition.html
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In some ways it's surprising that business cards are still around given advances in technology. But since they're still very much in use what should one consider when designing and using them?
The-Psychology-of-Business-Cards.html
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Choice or not, that's the choice, or is it? Research provides another piece to help our understanding of the psychology of choice.
The-Psychology-of-Choice.html
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The-psychology-of-gift-giving-part-two.html
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As the festive season approaches, wouldn't you like to know what to buy me?
The-Psychology-of-Gift-Giving-Quiz.html
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For years, most prices have ended in a 9 or 99, many firms price that way automatically. Is it always the right thing to do?
The-Psychology-of-Pricing.html
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What's going on when you use your Tesco Clubcard and how can regular discounts cause you to spend more and make more money for the supermarket?
The-Psychology-of-Shopping-the-Tesco-Clubcard.html
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The old retail saying claims "the customer is always right"; is this true, partly true, or wrong? What's the science to support it?
The-Science-Behind-The-Customer-Is-Always-Right.html
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Why is having the right focused message important to brands?
The-Secret-of-Creating-a-Successful-Brand.html
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Learn the secret of increasing your sales by selling to your customer's unconscious mind in The Secret of Selling
the-secret-of-selling.html
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More evidence of how smells processed outside of awareness influence behaviour.
The-Subliminal-Power-of-Clean.html
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Research suggests that bundling in free products may be counter-productive in the longer term.
The-True-Cost-of-Free.html
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How you see things that your consumers don't
The-Visual-Consumer.html
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How you see things that your consumers don't
The-Visual-Consumer-2.html
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A London train station delivers the worst possible consumer experience.
The-Worst-Train-Station-in-the-World.html
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What influences whether a tip is paid and, more importantly, how much?
Tips-in-Restaurants-Setting-a-Good-Example.html
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If you look at the way we all live, you'll see we have a lot in common. We love the idea that we're individuals, but there is more consumer behaviour insight in our desire to be the same.
To-Sell-More-Think-'Sheep'.html
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Is it possible to have too much choice? Studies show the answer is an emphatic "yes!"
Too-Much-Choice.html
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Is it possible to have too much choice? Studies show the answer is an emphatic "yes!"
Too-Much-Choice-2.html
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A very, very clever and effective brand ad in a difficult category.
Unconscious-Wizardry.html
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Lots of studies have identified how framing (what we encounter around a product) influences how we think; a new study highlights how you might be able to turn this phenomenon to your advantage.
Using-the-Power-of-Framing.html
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Video.html
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One or two hopefully entertaining videos but both with a consumer behaviour point to make!
Videos.html
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War! What is it good for? What television adverstisers need to know about ad placement if they want to be remembered.
War-What-is-it-Good-For.html
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House MD is always saying "Everybody lies" is that really true and does it matter?
What-House-MD-Wants-Us-to-Know-About-Consumer-Research.html
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House MD is always saying "Everybody lies" is that really true and does it matter?
What-House-MD-Wants-Us-to-Know-About-Consumer-Research-2.html
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Neurologists reveal why what other people think changes what we think.
What-Other-People-Think.html
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An interesting twist in identifying what a product is worth in the mind of consumers.
What's-Your-Product-Worth.html
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A technique for taking the emotion out of business decision-making.
when-is-a-fact-not-a-fact-2.html
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A technique for taking the emotion out of business decision-making.
when-is-a-fact-not-a-fact.html
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Sometimes advertising messages can have adverse effects, causing people to do the opposite of what was intended.
why-advertising-fails.html
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The latest brain imaging research helps explain why bad service is remembered, but good service is not.
Why-Bad-Service-Is-Remembered.html
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The latest brain imaging research helps explain why bad service is remembered, but good service is not.
Why-Bad-Service-Is-Remembered-2.html
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Of course consumers will buy more if it's fun to do so. But the latest research from social psychology reveals a surprising twist.
Why-Buying-Should-be-Exciting.html
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The mystery is solved! At last research gives us important clues to help us understand why men and women behave so differently when confronted with a large choice.
Why-Women-Take-So-Long-to-Choose.html
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Obviously you want your marketing to get noticed... don't you?
Why-You-Don't-Want-Your-Marketing-to-be-Noticed.html
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New brain imaging research reveals why market research respondents can't reference things in research that are important when they shop.
Why-Your-Market-Research-Will-Be-Wrong.html
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Researchers looking at cigarette packet communication uncover an interesting aspect to language.
words-don't-mean-what-you-think.html
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Should you emphasise time or money when marketing your product? Surprising new research reveals which will be more productive.
Your-Money-or-Your-Time-Which-Message-Will-Sell-More.html
