-
Unilever has recently announced an end to the 'unthinking adherence to quantitative market research': what place is there for consumers in the innovation process?
Consumer-Research-and-Innovation.html
-
Loss aversion, the tendency we have to attach more weight to potential future loss than future gain has been well-documented since Kahneman, Knetsch and Thaler proposed it in 1990. Whilst it is hugely important in helping to explain a number of the ways in which consumers act, the simple act of reflecting on decisions of our own that turned out to be costly reveals that it is far from a universal determinant of our actions.
Can-You-Overcome-Loss-Aversion.html
-
For years, most prices have ended in a 9 or 99, many firms price that way automatically. Is it always the right thing to do?
The-Psychology-of-Pricing.html
-
Saving money: are there any psychological strategies that might help? In a word, yes!
How-to-Save-Money.html
-
Choice or not, that's the choice, or is it? Research provides another piece to help our understanding of the psychology of choice.
The-Psychology-of-Choice.html
-
All of us are susceptible to being influenced without realising, even people who are making investment decisions.
Influencing-Investment.html
-
How can you make an instant connection with someone's emotions, and is it you or them or a combination of the two that makes the connection?
Instant-Emotion.html
-
We tend not to think about the grammar we use to construct sentences: but a new study shows that subtle differences in the way we word something can have a significant influence on how people react.
The-Influence-of-Word-Choice.html
-
Will relaxed consumers spend more? Research suggests they will.
Relax-I-Promise-It's-Worth-It.html
-
Most people know about Pavlov's Dog; are people really so different from the canines that the Russian experimented on?
Dogs,-Rats-and-Consumer-Thinking.html
-
With something as subjective as music, is there any way of identifying what will work in your advertising?
The-Influence-of-Music-in-Advertising.html
-
In some ways it's surprising that business cards are still around given advances in technology. But since they're still very much in use what should one consider when designing and using them?
The-Psychology-of-Business-Cards.html
-
Why is having the right focused message important to brands?
The-Secret-of-Creating-a-Successful-Brand.html
-
A new study illustrates how certain types of advertising can create false memories (that benefit the brand).
How-Advertising-Creates-False-Memories.html
-
Spare a thought for opportunity cost, whether you're buying or selling it could help.
The-Opportunity-in-Opportunity-Cost.html
-
Much as we like to believe we're the autonomous agents of our actions, the evidence suggests otherwise.
The-Influence-of-Others-Social-Proof.html
-
I don't like opinion polls, I don't think they're useful in a democracy. Recent research shows that the media's love of them could have dangerous consequences.
The-Influence-of-Worms-on-Democracy.html
-
Could how happy you are affect the choices you make as a consumer?
Mood-and-Consumer-Choice.html
-
A study discovers disturbing evidence of how our decisions are influenced by our mood.
Food,-Mood-and-Behaviour.html
-
Perceptions of time are just that; perceptions. Can you influence the way customers perceive the time involved with your product or service, and if so how?
Playing-with-Time-Appealing-to-the-Unconscious-Mind.html
-
We buy some brands to present a certain view of ourselves to the people around us; but a new study shows that brands actually change how we behave.
Brand-Iinfluence-How-the-Brands-You-Buy-Change-Who-You-Are.html
-
There is a lot of evidence that the unconscious mind mixes messages and influences perceptions outside of awareness. A new study shows that these 'mistakes' happen at an early age.
Branding-for-Children-Unconscious-Influence.html
-
What's going on when you use your Tesco Clubcard and how can regular discounts cause you to spend more and make more money for the supermarket?
The-Psychology-of-Shopping-the-Tesco-Clubcard.html
-
We all know the old adage "first impressions count"; but can they be changed and what are the implications for marketing?
First-Impressions-are-Hard-to-Change.html
-
Lots of data exists to show that factors beyond the ones we would expect to make a difference do influence consumer behaviour. One study set out to put a value on some of these influences.
Beyond-Economics-Valuing-Behavioural-Insight.html
-
A new study explores an interesting aspect about apologies, but you should be wary of reading too much into it?
Sorry-is-Worth-Less-than-You-Imagine.html
-
Is Daniel Kruger right to say that men and women's shopping behaviour can be explained in evolutionary terms?
The-Evolution-of-Shopping.html
-
At this time of year many people are resolving to spend less, but it's far harder than most people imagine.
How-to-Spend-Less-Use-Your-Imagination.html
-
With demand for plastic surgery increasing, psychologists find a neat way to look younger without going under the knife
How-to-Look-Younger.html
-
One of the many challenges in product design is making colour choices. It feels (and is) extremely personal, but new research gives us some clues about what consumers want.
Consumers'-Colour-Preferences.html
-
There are numerous studies that show how consumers can be influenced unconsciously, but can you go too far and have an adverse effect on your business?
Can-Unconscious-Marketing-Influence-Go-Too-Far.html
-
Is superstition silly or is there a benefit to it?
The-Positive-Side-of-Superstition.html
-
A recent experiment explored how different presentations of information influenced what people said and how much they were prepared to divulge.
The-Influence-of-Fonts.html
-
In my first book, Consumer.ology, I investigated the way in which a consumer's unconscious mind is often highly significant in determining his behaviour. A new study reveals the hidden depths of the unconscious mind's power.
The-Amazing-Unconscious-Mind.html
-
Science is beginning to uncover why some marketing tactics work. Why is it that babies and puppys can attract us to certain products?
Marketing-Influence-Do-You-Want-to-See-a-Puppy.html
-
Social proof is a key driver of consumer behaviour; a recent study shows how the herding instinct can switch off if a product doesn't achieve a certain level of popularity.
Consumer-Behaviour-Secrets-of-the-Herd.html
-
Which sponsors are likely to do better out of their involvement with the London 2012 Olympics? A new study may help explain why some may do better than others.
Predicting-the-Winners-at-London-2012-(Clues-to-Successful-Sponsorship).html
-
Wine is a popular area for exploring how apparently unrelated elements can influence our perception of products; what impact does light have?
A-Trick-of-the-Light-(unconscious-influence).html
-
The old retail saying claims "the customer is always right"; is this true, partly true, or wrong? What's the science to support it?
The-Science-Behind-The-Customer-Is-Always-Right.html
-
Lots of studies have identified how framing (what we encounter around a product) influences how we think; a new study highlights how you might be able to turn this phenomenon to your advantage.
Using-the-Power-of-Framing.html
-
If you look at the way we all live, you'll see we have a lot in common. We love the idea that we're individuals, but there is more consumer behaviour insight in our desire to be the same.
To-Sell-More-Think-'Sheep'.html
-
When people ask me which is the single most powerful consumer behaviour trait that they can leverage, what do I tell them?
The-Most-Powerful-Consumer-Behaviour-Trait-in-the-World.html
-
Many times consumer research is interested in customer satisfaction with service or products. New research reveals that asking might very well be a waste of time (and money).
should-you-care-about-customer-satisfaction.html
-
How consumers react to advertising isn't just a matter of the advert itself. The context matters, But there's a twist that might surprise you.
consumer-behaviour-influencing-consumer-appeal.html
-
When a group gets together brand scale takes on a greater significance.
consumer-behaviour-groups-prefer-big-brands.html
-
Research suggests that bundling in free products may be counter-productive in the longer term.
The-True-Cost-of-Free.html
-
Frequently marketing considers the issue of consumer need, but when you consider things from a consumer behaviour perspective that's often not especially helpful.
the-myth-of-consumer-need-in-consumer-behaviour.html
-
The mystery is solved! At last research gives us important clues to help us understand why men and women behave so differently when confronted with a large choice.
Why-Women-Take-So-Long-to-Choose.html
-
Sometimes advertising messages can have adverse effects, causing people to do the opposite of what was intended.
why-advertising-fails.html
-
Researchers looking at cigarette packet communication uncover an interesting aspect to language.
words-don't-mean-what-you-think.html
-
An interesting twist in identifying what a product is worth in the mind of consumers.
What's-Your-Product-Worth.html
-
If we're fundamentally emotional creatures, how can you influence your customers' emotions?
Influencing-Emotion.html
-
A new study shows that where your advert is placed can influence consumer response to it.
How-Advertising-Placement-Influences-its-Impact.html
-
What's the best thing to do when you disappoint a customer? The best solution may cost you far less than you think.
How-to-Reduce-the-Damage-when-Things-Go-Wrong.html
-
A recent announcement by Asda in the UK is a sign of the dangerous times ahead
Retailer-Insanity-Why-Asda-(Wal-Mart)-Have-Lost-the-Plot.html
-
The art of the apology.
How-to-Reduce-the-Damage-when-Things-Go-Wrong-Saying-Sorry-(Part-2).html
-
Does a recent study on the physiological impact of the recent US election have broader implications?
The-Brain-Science-of-Disappointment-Letting-Your-Male-Customers-Down.html
-
More evidence of how smells processed outside of awareness influence behaviour.
The-Subliminal-Power-of-Clean.html
-
It's easy to underestimate how important it is to make things easy for consumers.
Putting-a-Value-on-Lazy-Consumers.html
-
A new study explores how differences in complexion contribute to how healthy we perceive someone else to be.
Look-More-Attractive-Instantly.html
-
The brain science of stealing market share from your competitors.
Marketing-Influence-Beating-the-Competition.html
-
New brain imaging research reveals why market research respondents can't reference things in research that are important when they shop.
Why-Your-Market-Research-Will-Be-Wrong.html
-
War! What is it good for? What television adverstisers need to know about ad placement if they want to be remembered.
War-What-is-it-Good-For.html
-
Understanding why sometimes a surprise isn't helpful for certain customers.
Should-You-Surprise-Your-Customers.html
-
Often language seems clear cut, and market research depends on us understanding the language in questions and answers, but new research shows the discrepancies can be significant.
Have-You-Had-Sex-Recently.html
-
Traditional market research is more likely to be right than wrong, but that doesn't mean you're wise to use it.
Market-Research-Belief-in-a-Pseudo-Science.html
-
Obviously you want your marketing to get noticed... don't you?
Why-You-Don't-Want-Your-Marketing-to-be-Noticed.html
-
Neuroscience delivers another blow to the idea that focus groups are a useful tool for gauging consumer opinion.
Another-Blow-to-Focus-Groups.html
