Philip Graves
Author of Consumer.ology
Consumer psychologist specialising in how people really think, choose and behave.
Books
Consumer.ology explores how people really make decisions — and why traditional research methods so often get it wrong.
It was an Amazon best seller, has been published internationally, and was named one of Amazon’s top ten best business books in its year of publication.
Media & Speaking
Philip is available for media interviews, conference speaking, and panel discussions on consumer behaviour, decision-making, and research methodology.
He has appeared on television, radio, podcasts, and at industry events internationally.
Articles
A selection of articles and essays on consumer behaviour, research, and how people really make decisions.
While no longer updated regularly, this archive reflects ongoing themes in Philip’s work.