Philip Graves is a consumer behaviour consultant, author, speaker and regular contributor to the media. He has been described as “one of the world’s leading consumer behaviour experts” (Kevin Hogan), “one of the world’s pre-eminent consumer behaviour consultants” (Cambridge Business Magazine) and one of ten “… original thinkers whose ideas will help shape Britain’s recovery.” (Director)
For the last six years he has been working with international businesses, providing expert advice on consumer behaviour and behavioural insight.
His first book, Consumer.ology, was published in 2010 and was named one of Amazon’s top ten best business books of the year. In addition to case studies and examples from his own work, the book draws on some of the latest academic research from psychology and neuroscience to show why most market research can’t work and what companies should be doing instead. Consumer.ology has been described as “essential reading for marketers and general managers” and “accessible” and “thought-provoking” for non-business audiences. In 2013 a revised paperback edition was published.
Alongside his own consumer behaviour consultancy work for clients including the media, retailers and financial services companies, Philip is an associate of Frontier Economics.
In addition to the articles here, Philip wrote a column for The Chartered Institute of Marketing’s magazine The Marketer for a number of years and has also written about consumer behaviour for Psychology Today.
Based in Cambridge (UK), his work has taken him around the world, including the United States, Dubai, Brazil, Singapore, and Japan.
This site includes an extensive free resource of consumer behaviour research articles, as well as links to articles written or contributed to by Philip that have been published elsewhere.