A selection of articles and essays on consumer behaviour, research, and decision-making.
While no longer updated regularly, this archive reflects some of the themes and thinking behind Philip’s work.
Too Much Choice: Part II
Whilst the idea that more choice is a ‘bad thing’ can feel counter-intuitive at times, it’s not hard to demonstrate. Imagine that you had to select a blog from a selection of twenty or so to follow for the next year, but t…
Too Much Choice
Following on from my post yesterday I thought I’d go into a bit more detail on the problem of choice, from a consumer perspective. Choice is attractive. Tell people that you have lots of alternatives and, for the most part, they will…
Logic Vs The Consumer’s (Unconscious) Mind
Often the way the unconscious works isn't in tune with the rational, conscious mind. Convincing people that what they think is wrong is a challenge I face regularly!