Meeting a Murderer
The man walked onto the station platform very casually. Most of the other people around me paid him little or no attention at all, but I found my eyes drawn back to him repeatedly. In… Meeting a Murderer
What Consumer Behaviour Reveals about Sexism
When it comes to observing consumer behaviour, or any aspect of human behaviour, there is an important tip you would do well to keep in mind. The process of observation needs to be as detached… What Consumer Behaviour Reveals about Sexism
Promotional Pens (and the like), Do They Work?
I recently discovered some research which dovetails quite nicely with the blog I posted recently on Unconscious Advertising. Researchers wanted to explore the impact of drug companies’ low-key promotional items on medical students; were those… Promotional Pens (and the like), Do They Work?
Is There Really No Such Thing as Bad Publicity?
Following on from my post on the unconscious nature of advertising, Duane Cunninghamasked whether it was fair to say that any exposure was good for a brand? The old chestnut of “there’s no such thing… Is There Really No Such Thing as Bad Publicity?