Firstly, thanks for all your comments, I find them encouraging, constructive and inspiring. Secondly, Yann has raised another question. Questions are wonderful things and, yet again, Yann has raised something that causes me to think… Unconscious Advertising
Yesterday’s article, for all its mediocrity (sorry about that), did spark an interesting question from Yann. He questioned the extent to which the ads I was discussing would generate business for those companies. As I… The Unconscious Impact of Brand Exposure
Humour is often used to make an advert engaging. What’s less well understood is that it also helps to create positive emotions which are then unconsciously associated with the brand or product concerned. The tricky… Making Financial Marketing Funny
Since we’ve been discussing stories with Kevin, I thought I’d share this one here. Readers of my Mindshop! E-zine will see it when they receive the next edition (sorry for the duplication, but you can… E-zine Story