Firstly, thanks for all your comments, I find them encouraging, constructive and inspiring. Secondly, Yann has raised another question. Questions are wonderful things and, yet again, Yann has raised something that causes me to think… Unconscious Advertising
I’d like to pick up on a long reply to yesterday’s post because I hope I can be more constructive than I was able to be yesterday. Here’s is Pam’s reply to yesterday’s post: It’s… The Psychology of Investment Decisions: Follow Up
Perhaps some of the most interesting blog debate I’ve read recently has been on Rod’s Personal Investment Strategies blog. It’s been a while since I did any consumer behaviour research with financial institutions, but in… The Edge of Reason: The Psychology of Investment Decisions
I enjoy watching myself as a consumer, in that slightly schizophrenic way that I encourage everyone interested in understanding customers better to do. If you have the right framework you can learn a lot about… When a Consumer Behaviour Expert Says “No”