You’d be hard pressed to find any marketing text book that doesn’t talk at some point about “consumer need”. It’s a simple enough concept: the products that will do best are those that meet a… The Consumer Need Myth and Why Customers Really Buy
Having suggested that perception is far more important that the reality of experience in determining consumer behaviour, you might think that finding out how a consumer perceives your brand is a useful exercise. And, of… Consumers: Reality is Over-rated Part iii
I read recently that a study has found that we don’t see things all the time. Brain activity has peaks and troughs (about ten per second) and when it’s in a trough we don’t see.… The Problem With Eyes
Technorati Profile Every so often I take an advertisement, usually from TV, and analyse it from a consumer perspective. What I’m interested in is the way in which the advert is likely to work at… Advertising Reviews