E-zine Story
Since we’ve been discussing stories with Kevin, I thought I’d share this one here. Readers of my Mindshop! E-zine will see it when they receive the next edition (sorry for the duplication, but you can… E-zine Story
Consumers: Reality is Over-rated Part iii
Having suggested that perception is far more important that the reality of experience in determining consumer behaviour, you might think that finding out how a consumer perceives your brand is a useful exercise. And, of… Consumers: Reality is Over-rated Part iii
What Makes a Consumer Choose?
Persuasion master Duane Cunningham was interested to know what causes a customer to choose a product (and dating expert April Brasswell was curious curious too). I suppose, when it comes down to it, this is the… What Makes a Consumer Choose?