One of the joys of a home office is that the commute time is pretty short – I estimate 65 yards from breakfast to the desk. My preferred option is to get straight into my… Reasons to Worry about the Consumer’s Unconscious Mind
I enjoy watching myself as a consumer, in that slightly schizophrenic way that I encourage everyone interested in understanding customers better to do. If you have the right framework you can learn a lot about… When a Consumer Behaviour Expert Says “No”
Christian and Sonya raised an interesting conundrum with their question in reply to my last post. “In a category like breakfast cereal, are the manufacturers hurting themselves by having so many brands and varieties within those brands?”… Too Much Choice: Part IV
When faced with a small choice consumers can deploy simple strategies to make a choice and feel better about the option they choose. Three options usually works well because customers can use extremeness aversion. By… Too Much Choice: Part III