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Too Much Choice: Part II

Whilst the idea that more choice is a ‘bad thing’ can feel counter-intuitive at times, it’s not hard to demonstrate. Imagine that you had to select a blog from a selection of twenty or so… Too Much Choice: Part II

Too Much Choice

Following on from my post yesterday I thought I’d go into a bit more detail on the problem of choice, from a consumer perspective. Choice is attractive.  Tell people that you have lots of alternatives… Too Much Choice