Christian and Sonya raised an interesting conundrum with their question in reply to my last post. “In a category like breakfast cereal, are the manufacturers hurting themselves by having so many brands and varieties within those brands?”… Too Much Choice: Part IV
When faced with a small choice consumers can deploy simple strategies to make a choice and feel better about the option they choose. Three options usually works well because customers can use extremeness aversion. By… Too Much Choice: Part III
Whilst the idea that more choice is a ‘bad thing’ can feel counter-intuitive at times, it’s not hard to demonstrate. Imagine that you had to select a blog from a selection of twenty or so… Too Much Choice: Part II
Following on from my post yesterday I thought I’d go into a bit more detail on the problem of choice, from a consumer perspective. Choice is attractive. Tell people that you have lots of alternatives… Too Much Choice