Market Research Saved My Life!
Be honest, how many of you thought you would ever read that as a headline? As someone who has worked in and around what is generally known as “market research” for twenty years I was… Market Research Saved My Life!
What Tiger Woods ‘Transgressions’ Tell Us About Market Research and Consumer Behaviour
There’s no escaping the fact that Tiger Woods’ personal life has become very public in the last couple of days. But what, you may well ask, could his “transgressions” possibly have to do with consumer… What Tiger Woods ‘Transgressions’ Tell Us About Market Research and Consumer Behaviour
Crime Victim’s Consumer Behaviour Lessons
I was working at a client’s store, watching customers for a few hours as I do, but I wished I had been watching my car instead. It was parked just outside the store, but whilst… Crime Victim’s Consumer Behaviour Lessons
Getting Published: So I’ve Written My Book
I pondered whether to use this blog on consumer behaviour to detail my book-writing journey and have decided that, since the book is (of course) about consumer behaviour and market research, it’s fair enough. And… Getting Published: So I’ve Written My Book