Consumer Behaviour Website Make-Over
You know how it is, you think about something for so long that it gets harder to do it not easier! Today I had a couple of hours free and decided to tackle the long… Consumer Behaviour Website Make-Over
Consumer Behaviour: Price is Not What it Seems
When it comes to understanding consumers it’s always important to consider the issues from a rational perspective, and then completely ignore what you conclude. Why? Because consumer behaviour isn’t, for the most part, rationally based.… Consumer Behaviour: Price is Not What it Seems
Customer Satisfaction Measurement: The Myth
Following on from yesterday’s post, fitness expert Daryl Pace asked: That a customer’s answer to a satisfaction survey depends upon the context in which the questions were framed, as well as other possible factors, does… Customer Satisfaction Measurement: The Myth
Why it Matters That You’re Thoughtless
With so much consumer behaviour, not to mention human behaviour, happening at an unconscious level, it’s all too easy for something that you say or do to not register in your own consciously accessible memory… Why it Matters That You’re Thoughtless