The Problem With Eyes
I read recently that a study has found that we don’t see things all the time. Brain activity has peaks and troughs (about ten per second) and when it’s in a trough we don’t see.… The Problem With Eyes
Advertising Reviews
Technorati Profile Every so often I take an advertisement, usually from TV, and analyse it from a consumer perspective. What I’m interested in is the way in which the advert is likely to work at… Advertising Reviews
New Articles on Consumer Behaviour
I have a couple of new articles on consumer behaviour available on my main site. “How to Make Your Customer Buy” (see the Latest Articles section at the top on the left), reveals what some… New Articles on Consumer Behaviour
What Makes a Consumer Choose?
Persuasion master Duane Cunningham was interested to know what causes a customer to choose a product (and dating expert April Brasswell was curious curious too). I suppose, when it comes down to it, this is the… What Makes a Consumer Choose?