It seems from many of your comments about focus groups that many of you have experienced some of the problems I mentioned in relation to asking consumers about their perceptions. To be fair to focus… Consumers: Reality is Over-rated Part iv
Judging from the replies yesterday, some of you are certainly familiar with the concept that customer perceptions may not tally with reality. Indeed, it’s fair to say that there are even a few cliches on… Consumers: Reality is Over-rated Part ii
Persuasion master Duane Cunningham was interested to know what causes a customer to choose a product (and dating expert April Brasswell was curious curious too). I suppose, when it comes down to it, this is the… What Makes a Consumer Choose?
Following on from my post yesterday I thought I’d go into a bit more detail on the problem of choice, from a consumer perspective. Choice is attractive. Tell people that you have lots of alternatives… Too Much Choice