I pondered whether to use this blog on consumer behaviour to detail my book-writing journey and have decided that, since the book is (of course) about consumer behaviour and market research, it’s fair enough. And… Getting Published: So I’ve Written My Book
Continuing from yesterday’s post it seems my customer satisfaction is developing into a series. I really appreciate the questions and comments, I sense an eBook coming on! Today’s gratitude is due to babysitting maestro Lisa McLellan. … Customer Satisfaction: Out of the Mouths of Babes
Following on from yesterday’s post, fitness expert Daryl Pace asked: That a customer’s answer to a satisfaction survey depends upon the context in which the questions were framed, as well as other possible factors, does… Customer Satisfaction Measurement: The Myth
In my recent (very short) consumer behaviour video I made a reference to how unhelpful it can be to ask someone how satisfied they are with their consumer experience. My point was that, given you… Customer Satisfaction: Why It’s not Worth Asking