With so much consumer behaviour, not to mention human behaviour, happening at an unconscious level, it’s all too easy for something that you say or do to not register in your own consciously accessible memory… Why it Matters That You’re Thoughtless
A couple of conversations recently have highlighted just how stupid consumers often are. Case in point, me. I like to think I’m reasonably capable, astute, switched on, together. But that’s just what I like to… Stupid Consumers
When it comes to observing consumer behaviour, or any aspect of human behaviour, there is an important tip you would do well to keep in mind. The process of observation needs to be as detached… What Consumer Behaviour Reveals about Sexism
One of the subjects that I think should be of interest to all consumer researchers is the law. Not all that Jerome Vs Willensby in 1869 case law stuff, I can’t see much application for… Should Consumer Research be Illegal?