It’s always interesting to see what ideas a web giant like Amazon is evaluating, particularly when the change is more than just a subtle adjustment. At present they’re trying out a very different home page.… Amazon Test New Website Design
Developing a logo is an interesting experience. Recently several organisations have found that the internet provides a platform for dissenting voices to grow into active movements to oppose designs that they don’t like. Gap, who… Olympic 2012 Logo: Learning from Iran Boycott Reaction
It’s often claimed in market research circles that perception is everything. I suspect this stems from the thought that, provided the customer perceives things as being good then that is what matters, be it customer… Market Research: Perception Versus Reality