Today the UK news has been dominated by research suggesting that the average British family throws away the equivalent of six meals a week. The research, by WRAP (Waste and Resources Action Programme), claimed that… Why Food Waste in the UK will Only Increase
In my recent (very short) consumer behaviour video I made a reference to how unhelpful it can be to ask someone how satisfied they are with their consumer experience. My point was that, given you… Customer Satisfaction: Why It’s not Worth Asking
Yesterday’s article, for all its mediocrity (sorry about that), did spark an interesting question from Yann. He questioned the extent to which the ads I was discussing would generate business for those companies. As I… The Unconscious Impact of Brand Exposure
One of the joys of a home office is that the commute time is pretty short – I estimate 65 yards from breakfast to the desk. My preferred option is to get straight into my… Reasons to Worry about the Consumer’s Unconscious Mind