E-zine Story
Since we’ve been discussing stories with Kevin, I thought I’d share this one here. Readers of my Mindshop! E-zine will see it when they receive the next edition (sorry for the duplication, but you can… E-zine Story
Consumer Behaviour: Where’s the Reason?
I really appreciated all of the comments received in response to yesterday’s post and I wanted to pick up on one that, as a consumer behaviour expert, I found fascinating. It also was one of… Consumer Behaviour: Where’s the Reason?
Consumers: Reality is Over-rated Part iv
It seems from many of your comments about focus groups that many of you have experienced some of the problems I mentioned in relation to asking consumers about their perceptions. To be fair to focus… Consumers: Reality is Over-rated Part iv
The Problem With Eyes
I read recently that a study has found that we don’t see things all the time. Brain activity has peaks and troughs (about ten per second) and when it’s in a trough we don’t see.… The Problem With Eyes
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