One of the advantages of understanding how the process of asking people questions influences them is that you can have fun demonstrating its impact. I was recently invited to speak to a local business group… Playing with Market Research
The title the ‘International Journal of Market Research’ (IJMR) sounds undeniably impressive. Generally speaking journals are good things, bringing together peer reviewed papers from people pushing the boundaries in a particular field. But I wonder…… Why Market Researchers Shouldn’t Read Consumer.ology
Every now and then I receive an invitation to complete an on-line survey. They’re normally hopelessly poor tools at understanding real consumer motivations. They interrogate the wrong part of the respondent’s mind (the conscious mind)… Bad Market Research: Today I’m Completing a Survey
Developing a logo is an interesting experience. Recently several organisations have found that the internet provides a platform for dissenting voices to grow into active movements to oppose designs that they don’t like. Gap, who… Olympic 2012 Logo: Learning from Iran Boycott Reaction