OK, I’ve used a little hyperbole in the title of this blog, I’ll admit. There is no perfect submission letter because each submission you send is going in front of a different pair of eyes.… Getting a Book Published: The Ultimate Submission Letter
A couple of conversations recently have highlighted just how stupid consumers often are. Case in point, me. I like to think I’m reasonably capable, astute, switched on, together. But that’s just what I like to… Stupid Consumers
I recently discovered some research which dovetails quite nicely with the blog I posted recently on Unconscious Advertising. Researchers wanted to explore the impact of drug companies’ low-key promotional items on medical students; were those… Promotional Pens (and the like), Do They Work?
Tinnitus expert Jennifer Battaglino mentioned that she would like some suggestions on how to apply memes in her marketing so I thought I would add to yesterday’s post on what makes for a good meme by talking… Memes and Marketing: Part iii