Yesterday’s article, for all its mediocrity (sorry about that), did spark an interesting question from Yann. He questioned the extent to which the ads I was discussing would generate business for those companies. As I… The Unconscious Impact of Brand Exposure
Humour is often used to make an advert engaging. What’s less well understood is that it also helps to create positive emotions which are then unconsciously associated with the brand or product concerned. The tricky… Making Financial Marketing Funny
Today I had the last of five or six conversations with my brother about buying a camera. I’m no Annie Liebovitz! But I did get into SLR photography many years ago and have had the… The Easiest Way to Spend Money
I’d like to pick up on a long reply to yesterday’s post because I hope I can be more constructive than I was able to be yesterday. Here’s is Pam’s reply to yesterday’s post: It’s… The Psychology of Investment Decisions: Follow Up