I really appreciated all of the comments received in response to yesterday’s post and I wanted to pick up on one that, as a consumer behaviour expert, I found fascinating. It also was one of… Consumer Behaviour: Where’s the Reason?
You’d be hard pressed to find any marketing text book that doesn’t talk at some point about “consumer need”. It’s a simple enough concept: the products that will do best are those that meet a… The Consumer Need Myth and Why Customers Really Buy
It seems from many of your comments about focus groups that many of you have experienced some of the problems I mentioned in relation to asking consumers about their perceptions. To be fair to focus… Consumers: Reality is Over-rated Part iv
Judging from the replies yesterday, some of you are certainly familiar with the concept that customer perceptions may not tally with reality. Indeed, it’s fair to say that there are even a few cliches on… Consumers: Reality is Over-rated Part ii