When it comes to understanding consumers it’s always important to consider the issues from a rational perspective, and then completely ignore what you conclude. Why? Because consumer behaviour isn’t, for the most part, rationally based.… Consumer Behaviour: Price is Not What it Seems
Firstly, thanks for all your comments, I find them encouraging, constructive and inspiring. Secondly, Yann has raised another question. Questions are wonderful things and, yet again, Yann has raised something that causes me to think… Unconscious Advertising
Today I had the last of five or six conversations with my brother about buying a camera. I’m no Annie Liebovitz! But I did get into SLR photography many years ago and have had the… The Easiest Way to Spend Money
I enjoy watching myself as a consumer, in that slightly schizophrenic way that I encourage everyone interested in understanding customers better to do. If you have the right framework you can learn a lot about… When a Consumer Behaviour Expert Says “No”