In psychological terms, context is almost everything. Much as we like to think that we know how we will act and react in a given situation, without the richness of the real context we tend to ignore factors that make a huge difference to our behaviour. We ignore them because they involve reactions of our unconscious mind. At the same time, if we are wondering how other people will react it can be very hard to see the world through their eyes; our own unconscious biases and prejudices creep in. And, because they too reside in our unconscious mind, we often don’t even realise that we’re distorting things because of our own lens. Recently I got involved in some research for Greener Journeys who wanted to promote ‘Catch the Bus Week’. As part of this I worked with Mindlab to devise a survey to look at bus users behaviour; and […]
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