One of the subjects that I think should be of interest to all consumer researchers is the law. Not all that Jerome Vs Willensby in 1869 case law stuff, I can’t see much application for that, not studying the statute books either. I’m talking about evidence, how it’s collected and how much weight can reasonably be attached to it. Given their importance in the legal process, a lot of work has been done to examine the accuracy of eye-witness testimony. It strikes me that if there were any question over people’s ability to accurately report on an event they witness involving someone else then similar problems may well exist when relying on a person’s ability to accurately report their own experiences. In fact, given the role of the conscious mind as a post-rationalising device that has no direct access to the unconscious mechanisms that trigger our behaviour, there is reasonable […]
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