I really appreciated all of the comments received in response to yesterday’s post and I wanted to pick up on one that, as a consumer behaviour expert, I found fascinating. It also was one of the last comments posted so people scanning through what others have said wouldn’t have seen it. Mark (MarketingScoops) said: “I had an interesting shopping experience today. I had no intention of shopping but I received a 40% off one item special on my blackberry. Once I was in the store, I entered the shopping mode and bought 3 things. The super special got me in the store and completely changed my mindset.” This reveals a couple of very interesting issues. It reinforces my point about a lot of consumer behaviour not being “need” based, but being triggered far less rationally and influenced much more indirectly. It illustrates the route to understanding consumer behaviour: whilst there […]
New Articles on Consumer Behaviour
I have a couple of new articles on consumer behaviour available on my main site. “How to Make Your Customer Buy” (see the Latest Articles section at the top on the left), reveals what some of the most recent research into what influences consumers has discovered. This is one of those occasions where the information from one of my articles could be used by the unscrupulous to push people into purchases they wouldn’t otherwise make. I hope you won’t misuse this information. “What Other People Think” reviews the implications of some of the latest neuroscience that looks at why people change their opinions when they learn what other people think about something. These are articles that people who have signed up for my E-zine get to know about first, so if you’re interested in the latest consumer behaviour research you can save yourself some time and effort by signing up; […]
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