I read recently that a study has found that we don’t see things all the time. Brain activity has peaks and troughs (about ten per second) and when it’s in a trough we don’t see. Then there is inattentional blindness. You know, the thing that happens when a man in a monkey suit walks across a two-ball basketball counting game (it happens all the time, but people fail to see monkey-man because they’re so busy counting the number of passes). And then there’s the problem that my wife can’t find her keys or her phone or her address book (often her address book). Because I understand the psychology of looking at stuff I know that her strategy is a reckless one. It’s no good putting stuff down any old place and relying on your eyes to find it when you start looking. You might momentarily have your attention elsewhere, or […]
Memes and Marketing: Part iii
Tinnitus expert Jennifer Battaglino mentioned that she would like some suggestions on how to apply memes in her marketing so I thought I would add to yesterday’s post on what makes for a good meme by talking about the ways in which you might use them. Incidentally, questions like Jennifer’s are enormously helpful to me when I’m thinking what to write, so thank you for all your questions and comments (this is very much an interactive process – I hope it feels like it!) The key is to think about any aspect of your business in terms of how readily it will be assimilated by your customers and potential customers and passed on. At the more obvious end are things like your brand name and website address; how easy are these to recall accurately first time? Next come the slightly more subtle elements; is your logo distinctively expressed? Does it have a […]
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