Articles

Once upon a time there was a country. They were having a very difficult time indeed.  Some greedy goblins had got out of control and now everyone in the land was troubled.  The money that the greedy goblins had taken had somehow disappeared…

The path to writing a book and getting it published is, without doubt, one that winds a lot. On the way there will be plenty of dead-ends and no shortage of obstacles to circumnavigate. However, what makes all the anguish worthwhile, are th…

It’s been a few weeks since I’ve updated you on the trials and tribulations of getting a book into print. Just to recap, I’d opted for the route of getting a publisher for various reasons, and since that time have been sub…

As I mentioned last time, I’ve only once found an impromptu use for my understanding of consumer behaviour and consumer psychology, and I certainly never anticipated that a situation might arise where market research might make a diff…

Be honest, how many of you thought you would ever read that as a headline? As someone who has worked in and around what is generally known as “market research” for twenty years I was always slightly disappointed that I didn&#821…

There’s no escaping the fact that Tiger Woods’ personal life has become very public in the last couple of  days. But what, you may well ask, could his “transgressions” possibly have to do with consumer behaviour or m…

I was working at a client’s store, watching customers for a few hours as I do, but I wished I had been watching my car instead. It was parked just outside the store, but whilst I was figuring out what was going on in the minds of peop…

Getting a book published shouldn’t be like going to the doctors, but it is. You know how it is; something doesn’t seem right so you go to the doctor and part of you thinks, “I’ll ask him (or her) what’s wrong a…

Last night I watched Channel 4’s documentary in which American school teacher Jane Elliot conducted a demonstration of how racism feels by dividing a group of volunteers along lines of eye colour and discriminating against the blue-ey…