A selection of articles and essays on consumer behaviour, research, and decision-making.
While no longer updated regularly, this archive reflects some of the themes and thinking behind Philip’s work.
Getting a Book Published: The Ultimate Submission Letter
OK, I’ve used a little hyperbole in the title of this blog, I’ll admit. There is no perfect submission letter because each submission you send is going in front of a different pair of eyes. But I think there are some very impor…
Getting a Book Published: Friends in a Hostile Environment
Make no mistake, getting a book published is tough. Some of that is for the right reasons; after all there are a zillion people who would like the idea of having a book published and there isn’t a market for that many books – i…
Getting a Book Published: Why Your Book Is Rubbish
Forgive the provocative title, I’m sure your book is wonderful, but I’m guessing that the self-doubt the writing process is riddled with isn’t something only I have experienced! In fact, Francis, my ‘fairy book fathe…
Getting a Book Published: Contacting a Literary Agent
With my adviser Francis to guide me I’m feeling a lot more comfortable about navigating my way through the world of publishing – not that that’s any guarantee of success – and I will try and share as much as I can fr…
Getting Published: Finding a Francis
Last time I promised I would explain more about Francis and so I will (although a little later than I’d planned because of a very pleasant summer holiday in France). Having finished my book and received some truly excellent advice on …
Getting Published: Finding Inspiration for the Struggle
As readers of my previous blogs will know, I’m condensing the first part of my journey in trying to get my book published because some stages have taken weeks, during which all I’ve been doing is waiting for replies. This raises…
Getting Published: Who to Target with Your Book
So, having decided that I wanted to try and get my book published by a ‘proper/established/traditional’ publisher how do you decide who to send it to? I had undertaken a course (run by Kevin Hogan) that helped enormously with th…
Getting Published: To Self-Publish or Not?
So, having written my book, and to be honest a question I pondered whilst I was writing it, how should I try and get it published. I say ‘try’ because we’ve all heard stories about people trying to find an established pub…
Getting Published: So I’ve Written My Book
I pondered whether to use this blog on consumer behaviour to detail my book-writing journey and have decided that, since the book is (of course) about consumer behaviour and market research, it’s fair enough. And I’ll be explai…